Brands We Carry
At BAZ Fishing World, we bring anglers a carefully curated collection of some of the finest fishing brands in the world. From the precision and reliability of BONE Fishing World's travel rods, the performance-driven reels of ATC, to the innovation of ZEREK lures, and many more, each brand we carry reflects our commitment to quality, durability, and exceptional design.
SUREBITE
Established in 1997, originally known as SureCatch, SureBite is a leading manufacturer and wholesaler of fishing tackle, offering one of the widest ranges of gear for anglers around the world. Known for its affordable yet dependable quality, SureCatch covers nearly every aspect of fishing — from rods and reels to lines, rigs, and accessories — making it a trusted name among anglers across all types of fishing.
ZEREK INNOVATION
Zerek seeks to create the perfect range of lures for every situation and application. Each product undergoes several strict and intensive testing procedures to achieve quality standards to satisfy the most demanding anglers around the world. Incorporating the latest technology, design, and innovation to the smallest detail, Zerek offers quality products to all anglers alike.
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BONE FISHING WORLD
The BONE brand is epitomized by its slogan, “The Beginning of Never Ending”. A quest to build the best fishing rods with the latest rod building technology, utilizing the highest quality materials in a stringent manufacturing process which can only be fueled by passion.
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ATC (Reels)
ATC was established in 2001 to deliver high-performance fishing tackle for discerning anglers — gear that combines precision engineering, quality components, and exceptional value. Over the years, ATC has grown into a trusted name for premium mid-range reels and accessories, built to be both tough and smooth. From reels to jigs, tackle cases, and apparel, ATC equips every angler to cast, catch, and conquer with confidence.
TOUGHFIA
TOUGHFIA, a sub-brand of BONE Fishing World, showcases the innovative design prowess of Bone Lim. Each TOUGHFIA lure is thoughtfully crafted and ingeniously engineered to mirror specific fish species. With careful attention to every detail, from naming to design, these lures are tested rigorously and refined precisely to deliver exceptional performance across a wide range of lure fishing scenarios.
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KSD (Hooks)
KSD is driven by a passion to elevate the joy and spirit of fishing through precision, innovation, and trust. Built by seasoned anglers, the brand stands for uncompromising quality and reliability — the result of years spent refining every detail to meet the highest modern standards. At its core, KSD represents dedication, experience, and the unwavering pursuit of perfection in every hook we create.
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EXECUTE (LINE)
EXECUTE was born from decades of expertise in crafting fishing lines for top international brands. Backed by extensive R&D and cutting-edge manufacturing, EXECUTE delivers next-generation lines enhanced with a specially formulated resin coating — built to meet the high standards of today’s anglers and perform at the highest level.
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