About Us
Driven by passion, united by water.
The name BAZ represents the core of who we are — a fusion of three flagship brands that define our commitment to anglers everywhere: B for BONE Fishing World, A for ATC, and Z for ZEREK Innovation. Together, they form BAZ Fishing World — a collective built on passion, performance, and a shared drive to elevate every fishing experience.
What We Do
At BAZ Fishing World, we bring the best fishing brands to the Australian market, carefully selected to meet the needs of anglers who demand quality, performance, and reliability. By distributing flagship names like BONE Fishing World, ATC, and ZEREK Innovation, we provide access to tackle that elevates every fishing experience — whether on local waters or exploring new horizons.
But we’re more than a tackle company. We’re a community built by anglers, for anglers — united by passion, driven by adventure, and inspired by the stories that unfold with every cast.
At BAZ Fishing World, we believe that great fishing starts with the right spirit. Whether you’re refining your craft or chasing new challenges, our mission is to enhance your journey with trusted gear, innovative design, and a deep respect for the sport we all love.
BAZ Fishing World — Where Passion Meets the Water.